Social media algorithms have changed. What worked last year won’t work today. Here’s your updated playbook for organic growth.
The Algorithm Reality
Platforms prioritize content that keeps users on-platform. That means engagement is the only metric that matters.
Hook in 3 Seconds
The first second of your video or the first line of your caption determines whether someone scrolls or stops. Make it count.
Create Conversation
Ask questions. Use polls. Reply to comments within the first hour. Engagement breeds more engagement.
Be Consistently Human
Polish is out. Authenticity is in. Show behind-the-scenes moments, celebrate wins, and don’t be afraid to have opinions.
